4.8 Stars across 20k reviews​ ★★★★★
Free shipping all over India above ₹400
Cash on delivery available
4.8 Stars across 20k reviews​ ★★★★★
Free shipping all over India above ₹400
Cash on delivery available

Sourcing, Testing, and Delivering Authentic Ayurvedic Products Only

Rasayanam Enterprises is a brainchild of Ayush Aggarwal. Formally established in 2020; we aspire to become the world’s number one Ayurvedic Supplements brand that is backed by ancient wisdom and modern science. From researching the best ingredients to sharing clinically proven lab reports, Rasayanam is determined to continue ethical sourcing and provide safe & effective solutions for all ailments.

While working as an investment banker, Ayush had an epiphany and he realized the potential of Ayurveda for the world and decided to come back to India to deliver a seamless experience of Ayurveda to the world. He researched the market & found Ayurvedic products in Canada were more regulated, tested, and of better quality than in India, being the roots of Ayurveda. The challenge wasn’t easy; the Indian market is saturated with industry giants speaking highly of Ayurveda. However, Ayush didn’t give up and introduced his first product after 2 years of research and development - The enhanced version of a 100-year-old medicine - Shilajit.

All the ingredients are sourced from the Gilgit mountain ranges & Gulf Countries and only advanced technologies are used to prepare all the products.

Our founder, Ayush Aggarwal tests each product by himself and if it meets all the parameters of quality and optimum results, we roll out to the public only after that.

Our products are cruelty-free, vegetarian, and certified by the Ministry of Ayush and FSSAI. We have environment-friendly and state-of-the-art packaging that gives back to Mother Nature. We donate 1% of our profits to the underprivileged as corporate social responsibility.

Rasayanam Enterprises is a brainchild of Ayush Aggarwal. Formally established in 2020; we aspire to become the world’s number Ayurvedic Supplements brand that is backed by ancient wisdom and modern science. From researching the best ingredients to sharing clinically proven lab reports, Rasayanam is determined to continue ethical sourcing and provide safe & effective solutions for all ailments.

Rasayanam Enterprises is a brainchild of Ayush Aggarwal. Formally established in 2020; we aspire to become the world’s number Ayurvedic Supplements brand that is backed by ancient wisdom and modern science. From researching the best ingredients to sharing clinically proven lab reports, Rasayanam is determined to continue ethical sourcing and provide safe & effective solutions for all ailments.

While working as an investment banker, Ayush had an epiphany and he realized the potential of Ayurveda for the world and decided to come back to India to deliver a seamless experience of Ayurveda to the world. He researched the market & found Ayurvedic products in Canada were more regulated, tested, and of better quality than in India, being the roots of Ayurveda. The challenge wasn’t easy; the Indian market is saturated with industry giants speaking highly of Ayurveda. However, Ayush didn’t give up and introduced his first product after 2 years of research and development - The enhanced version of a 100-year-old medicine - Shilajit.

All the ingredients are sourced from the Gilgit mountain ranges & Gulf Countries and only advanced technologies are used to prepare all the products.

Our founder, Ayush Aggarwal tests each product by himself and if it meets all the parameters of quality and optimum results, we roll out to the public only after that.

Our products are cruelty-free, vegetarian, and certified by the Ministry of Ayush and FSSAI. We have environment-friendly and state-of-the-art packaging that gives back to Mother Nature. We donate 1% of our profits to the underprivileged as corporate social responsibility.

OUR JOURNEY

2018-2019
BRAINSTORMING & RESEARCH
The research for highly effective ingredients in the year 2018 with Shilajit, Ashwagandha, and Saffron. From exploring the western Gilgit mountains to the beautiful valleys of Kashmir, the research and development team made sure to source the finest ingredients for product formulations.
2019-2020
LAUNCHING RASAYANAM
We introduced Rasayanam with the world’s strongest and purest form of Shilajit- The resin Himalayan Shilajit for efficacy and efficiency that aligns with environmental conditions.
2021
PHASE 1 OF PRODUCT LAUNCH
Our continuing research for the best herbs led us to formulate better products for sexual and mental wellness. Therefore, we launched the world’s strongest Ashwagandha KSM66, Testoboost, and Highest quality certified Kashmiri Saffron in 2021 along with new and improved Shilajit using the advanced suryatapi method for better control of the true nature of shilajit in all environmental conditions.
2022
THE FIRST COMPANY TO SHARE THIRD PARTY LAB REPORTS
As we closed 2021 successfully; we entered 2022 with learnings and feedback from our customers. We not only introduced 4 new products (Dates, Curcumin+, Sleep +, Vitamin B12) but started sharing clinically proven reports along with our products delivered. Taking learnings from 2021, we made sure to make changes in the packaging and technology. We used only nanotechnology to derive the finest extracts in their purest forms.
2023
A YEAR OF GARNERING FEEDBACK, NURTURING CUSTOMERS, AND EXPANSION
We entered 2023 with a community of 10L customers which motivated us to expand our range even further. We introduced products for holistic wellness such as Garcinia Cambogia, Liquid Biotin with Collagen, Gokshura 60, Pure Amla Juice, Slim Care Juice, and GlucoCare Juice.
Ayush's Photo
An Urge for the Best Led Me to Create the Best!
I wanted people to experience the true potential of Ayurveda and it wasn’t possible for me to do it through other brands. Therefore I decided to be Rasayanam as an advocate and to date, it has successfully built a community of 10L consumers who trust us, share their feedback, and help us bridge the gap between authentic Ayurveda and the end consumers. For me, consumer feedback has been the top priority and will be. I am product obsessed, nothing gives me more kick than successful customer stories (& praise) not even money.

Ayush is an investment banker by profession and an entrepreneur by passion. After spending his late adolescence in Canada, he decided to come back to India and give his nation the best of Ayurveda; that is how Rasayanam Enterprises was born. To date, the venture is a bootstrap business and Ayush is determined to keep it that way to avoid any compromises with brand intent, formulation, and connection with his end consumers.

The story of coming up with a brand like Rasayanam was initiated when Ayush was working as an investment banker at a leading firm in Canada. An epiphany was bestowed upon and he realized the potential of Ayurveda for the world and decided to come back to India to deliver a seamless experience to the world. But the challenge wasn’t easy; the Indian market is saturated with industry giants speaking highly of Ayurveda. However, Ayush didn’t give up and introduced his first product after 2 years of research and development- Shilajit. His continuous efforts and customer-centric approach led him to improvise his products and introduce a whole range; the rest is history.

“I wanted people to experience the true potential of Ayurveda and it wasn’t possible for me to do it through other brands. Therefore I decided to be Rasayanam as an advocate and to date, it has successfully built a community of 10L consumers who trust us, share their feedback, and help us bridge the gap between authentic Ayurveda and the end consumers. For me, consumer feedback has been the top priority and will be.”

Ayush knew focusing on consumer demands would have his goals met so, he took each and every feedback seriously and made changes in the technologies used in the products and services. From changing packaging to delivering products at the earliest; Ayush ensured that the consumer expectations were met through Rasayanam. Ayush had a concept, products, and consumer feedback but he knew he had to give something more to have a seamless experience and so, he built a dedicated CRM team before the marketing team.

In 2023, Ayush realized the major gap in the nutraceuticals market. The plethora of misconceptions and marketing gimmicks had made Indian consumers lose interest in Ayurveda and so, he decided to clarify them and built his marketing team to spread only authentic information about the products. Be it their source, purity, quality check, and potential of each and every product.

“I knew it was difficult to combat the misconceptions but I was confident that any right intent cannot go wasted, I was lucky enough to be surrounded by like-minded people who never doubted the intention behind building Rasayanam and carried it forward just the way it was established. I am the first person to be doing the quality checks and then only it goes out to the public.”

Our Mission is to make our customer happy and content with Ayurveda

Our customers are our biggest source of inspiration and the best advocates; nurturing the relationship as it is, we aspire to expand in the nutraceuticals market, keeping our values intact and providing our consumers with the best of Ayurveda in their purest forms. As of 2023, we are expanding digitally and soon going to expand in the retail segment. More people, more voice, more knowledge, and ultimately all the goals of providing authentic Ayurvedic support to people are met.

Bootstraping out ways to make Rasayanam a top brand for holistic wellness

Rasayanam was established as a bootstrap and it will remain as it is because our ethos and values of providing original and pure forms of Ayurvedic herbs should not go through any peddle of compromise. Our vision for Rasayanam Enterprise is to expand the name so big that anyone who thinks of holistic wellness should come to RASAYANAM for their all healthcare needs.
Golden Words for us
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